PepsiCo entered India in 1991 and has grown to become one of the country’s leading food and beverage companies. As one of the largest multinational investors in the country, PepsiCo has established a portfolio of brands that seek to refresh and excite Indian consumers. RJ Corp has been associated with PepsiCo since the latter’s entry into India. As PepsiCo’s largest bottling partner in India through its entity, Varun Beverages Ltd. (VBL), the group seeks to serve its customers with a passion to ensure Pepsi’s beverage brands retain their position as market leaders. The flavour of the youth: In 1991, a bottling appointment and trademark license agreement was signed with Pepsi and thus began an association with Pepsi which continues to grow stronger with every passing day.
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